Israel-Hamas Conflict Boosts Al Jazeera America Ratings

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From Ad Week:

“Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers per day, 1.4 million of them in prime time, according to the Baltimore Sun. The hike represents a 30 percent increase in the network’s overall audience and a 40 percent increase in its prime-time audience.

It’s a major triumph for the year-old network, which has struggled to gain traction with American audiences since its much-ballyhooed debut last August. As of April of this year, the network had only been drawing an average of 15,000 viewers in prime time, 5,000 of which were in the target 25 to 54 demo, according to The Wrap. Such low numbers led inevitably to layoffs, and in April the network cut between 60 and 100 of its employees.

Journalism professor and author of The Al Jazeera Effect told the Baltimore Sun: “When Al Jazeera America first debuted and was getting very weak ratings, my sense was that they needed a story they could own, that people would have to come to them for.” With correspondents throughout Gaza and Jerusalem, and coverage of protests across the world, the network seems to have finally proved itself a major contender in the American TV news space.”

http://www.adweek.com/news/television/al-jazeeras-gaza-coverage-leads-ratings-boost-159162

X.It Only note: While one could say the conflict has been Al Jazeera America’s version of CNN’s Flight MH370 coverage, this has not prevented the network’s CEO from contemplating another round of layoffs.

NBC Not Drinking Twitter’s Viewership Kool-Aid Yet

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(Photo credit: Wikipedia)

From Recode:

“You know how Twitter is supposed to be TV’s friend?

Things look a little less congenial today.

That’s after a pointed article in the Financial Times, where a top NBC executive says that Twitter’s most important selling point to the TV industry — “We’ll deliver eyeballs to your shows” — hasn’t panned out.

That’s a red flag for Twitter, which has been trying to create a symbiosis with the TV Industrial Complex for years, and is selling that link to investors as well.

But there’s no there there, says NBCUniversal* research chief Alan Wurtzel.

He comes to that conclusion after looking at the effect of Twitter, as well as Facebook, on NBCU’s ratings during the Winter Olympics. Wurtzel saw lots of chatter about Sochi on social media, but none of that seemed to translate to increased viewership.”

http://recode.net/2014/04/28/nbc-pokes-a-hole-in-twitters-tv-story/