“A new survey by HubShout, an online marketing firm based in Falls Church, Va., offers a bit of mixed news for brands. Two-thirds of readers surveyed have read a native ad, but almost an equal number didn’t remember what it was about or who the advertiser was. (Respondents were shown examples of what native ads look like.)
Still, half of the respondents stated that they find equal value in sponsored and non-sponsored content — and only slightly less felt native ads had the potential to be relevant.
HubShout does have a vested interest in promoting native advertising, so the results should be taken with a grain of salt, Nonetheless, the results offer some indication of consumer sentiment.”