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“You know how Twitter is supposed to be TV’s friend?
Things look a little less congenial today.
That’s after a pointed article in the Financial Times, where a top NBC executive says that Twitter’s most important selling point to the TV industry — “We’ll deliver eyeballs to your shows” — hasn’t panned out.
That’s a red flag for Twitter, which has been trying to create a symbiosis with the TV Industrial Complex for years, and is selling that link to investors as well.
But there’s no there there, says NBCUniversal* research chief Alan Wurtzel.
He comes to that conclusion after looking at the effect of Twitter, as well as Facebook, on NBCU’s ratings during the Winter Olympics. Wurtzel saw lots of chatter about Sochi on social media, but none of that seemed to translate to increased viewership.”